Peak Kia North began moving dirt two weeks ago for its new 23,000-square-foot service center, which owner Steve Taylor said will feel more like a Ritz-Carlton than a car dealership.
Taylor said it will cost about $6 million to build the new parts and service center, which will sit on the adjacent lot west of the dealership’s existing building at 1115 South Gate Drive.
“We’ll have an express oil and filter change lane,” Taylor said. “We’ve made the size of the wash bay significantly larger, so we’ll stage three people in the wash bay to vacuum and wash. When you come in for an oil change, they’re going to get that sort of service.”
The new facility will include a 6,500-square-foot automotive service area with enough room for 11 vehicles at a time, as well as a detail and wash bay on the northwest corner of the building, according to planning documents submitted to the town.
“We’re at capacity in our service department, essentially,” he said. “That, and the restrictions I have here.”
Taylor didn’t build the existing building, which he said has a small customer waiting area.
“It will just be a better experience on the service side for the customer,” he said. “It’s truly a first-class deal.”
The building’s southern portion will include a conference and break room, offices, public restrooms and a customer hospitality center for customers to wait while their car is serviced. The hospitality center will include a fenced, outdoor playground that can only be accessed from inside the building.
“It’s unusual for a car dealership, but we’re going to have a playground for the kids,” he said. “We’ll also have an upscale coffee bar, Internet bar and a huge fireplace for the ambiance.”
The lot will also include 176 parking spaces, with about 25 dedicated for customers, according to planning documents.
Taylor said the expansion is expected to create 15 new jobs for the company.
He said the new building will serve as the company’s service department, and the existing building will be used for used car reconditioning and detailing.
“The costumer touch points are really over the top,” Taylor said. “It’s more like the feel of a Ritz-Carlton than a car dealership. The truth is there is no parts and services facility in this state for sure that’s going to be as nice.”
Workers began leveling the ground last week and will soon begin laying the foundation for the new facility, Taylor said. He said the new facility is expected to be up and running in early spring of 2015.
Peak Kia North moved from Greeley to its current location in October 2011.