CDOT, Colorado State Patrol to launch annual ‘click it or ticket’ seat belt campaign
May 22, 2017
The Colorado Department of Transportation and the Colorado State Patrol on Monday launched a campaign aimed at reducing the number of traffic-related crashes by ensuring motorists are wearing seat belts.
According to a news release from Sam Cole, a spokesman for CDOT, the May Mobilization "click it or ticket" campaign will last through June 4. Last year, the effort yielded 5,983 seat belt citations, according to the release, including 295 tickets for unrestrained or improperly restrained children younger than 15 years old.
CDOT employees also have installed 60 wreaths along the entrance to Bandimere Speedway, the release stated, to draw attention to last year's 60 traffic fatalities that could have been prevented if those involved were wearing seat belts. Those wreaths will be displayed at four upcoming Bandimere Speedway events.
CDOT employees also have wound seat belts into ribbons to help raise awareness for the campaign. According to the release, the ribbons will be placed over photos of traffic crashes in which motorists survived because they wore seat belts. Those images will be displayed on social media and at gas stations, according to the release. In addition to these visual efforts, the release stated, the campaign will include a radio ad, as well.