Town Board looks at public education campaign for recreation center ballot question
May 20, 2014
Investment banking firm George K. Baum and Co. laid out their recommendations for a town public education campaign for November’s bond issue for a Community Recreation Center expansion, starting with education materials for town voters.
They recommended that before the end of the month, the town create a Web page, social media campaign, water bill insert, handout materials and reverse emails to educate the public about the proposed project. Their second set of recommendations to begin in June included a series of public meetings and information booths at town events to reach as many of the town’s residents as possible.
They estimated the cost to the town for the public outreach campaign at about $17,000.
Mayor John Vazquez said he was looking forward to the next steps and said he was curious to see the results of the community survey.
Town Finance Director Dean Moyer also gave the board an updated cost estimate for the project at $16.1 million. He said town staff spoke with consultants to get an updated number assuming a later start date than originally anticipated.
Town Manager Kelly Arnold said staff would continue to refine the plan and begin getting materials on track for the public outreach campaign. He said the issue will come before the board again at an upcoming meeting to continue the discussion and get more feedback from the board.