CDOT officials hope to reduce drugged driving with ‘Cannabis Conversation’ campaign
February 8, 2018
More than 50 percent of marijuana users consistently report driving high in the last 30 days, according to a release from the Colorado Department of Transportation.
With 18 partners representing the marijuana industry, nonprofits, universities and others, CDOT announced the launch of a drugged driving campaign. Officials hope the campaign, called "The Cannabis Conversation," will help them learn more about public perceptions of marijuana-impaired driving.
"As the first state to legalize recreational marijuana, everyone looks to Colorado for answers to drugged driving so we are trying something new and innovative," CDOT safety communications manager Sam Cole stated in the release. "The Cannabis Conversation is about hearing from many different voices on the topic of driving high and understanding how we can more effectively connect with people about the dangers of doing so."
In 2016, the release says, 77 fatal crashes and collisions involved drivers with active THC in their blood. The campaign begins with an anonymous online survey about marijuana-impaired driving. Both marijuana users and non-users are encouraged to take the survey at ColoradoCannabisConvo.com.