Northern Colorado Economic Alliance changes name to One NOCO
April 24, 2018
What's in a name?
When it comes to economic development, the more descriptive the name, the easier it is to understand what the entity does.
That's the motivation behind One NOCO, the new name for Northern Colorado Economic Alliance. The new moniker was approved by the board of directors to emphasize the organization's regional approach to economic development for the entire northern Colorado region, according to a press release.
The change, announced Monday, comes shortly after merger talks between NCEA and Upstate Colorado broke off on April 5. Andy Boian of Dovetail Solutions and spokesman for One NOCO, said talks ended over a disagreement about board seats and who should hold them.
The Loveland-based organization is privately funded with business and government representation from the throughout northern Colorado while Upstart Colorado, located in Greeley, is a public- and taxpayer-funded organization whose Leadership Advisory Board is made up of Weld County-based government and business officials.
Boian said One NOCO is still "very much interested in ensuring that Upstate has the opportunity to come back to the table to negotiate a merger. We have been branding northern Colorado for years, and we're hoping Upstate will be willing to come together us as one cooperative group as opposed to two."
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Richard Werner, president and CEO of Upstate Colorado, said he just learned of NCEA's new name on Tuesday and noted that Upstart Colorado will continue to work with regional partners. "Economic development is not dictated by a border. We have always worked with our partners to help companies locate in the region where they want to locate."