UCHealth announces rebrand with new logo, website and app
February 1, 2017
UCHealth is redefining its brand.
At Medical Center of the Rockies on Wednesday, UCHealth executives revealed a new logo and announced a new approach to health care to employees.
UCHealth spent 18 months researching what patients wanted. That research revealed patients want a more modern, personalized experience. Initially, UCHealth will launch several new services, including virtual visits, online scheduling, a patient centered website, a new mobile app, a partnership with Uber and additional health information and patient stories online.
Manny Rodriguez, chief marketing and experience officer at UCHealth, said patients want the conveniences other industries afford them in a health-care setting.
“Patients have asked for a lot of things that are similar in other industries. Like Netflix
— people can watch what they want when they want.
— Manny Rodriguez, chief marketing and experience officer at UCHealth
Recommended Stories For You
"Patients have asked for a lot of things that are similar in other industries," Rodriguez said. "Like Netflix — people can watch what they want when they want."
People want to see their doctors and make appointments when it's convenient to them, not the providers, Rodriguez said.
The new website launches today and the new app launches Monday.
Rodriguez said UCHealth wants to create a platform in which patients can do more than pay their bills and make appointments. It will be a lifestyle website instead of a health-care website.
Whether folks want to climb the seven summits or play with their grandchildren, they'll have access to content that can help them achieve their health goals, Rodriguez said.
The app will allow for quick access to test results, finding doctors on the spot, appointment reminders, medication reminders and tools to track health, Rodriguez said.
Both the website and the app will serve up physicians in specific areas. That way, if your physician isn't available at the specific time that works for you, other physicians who are available will pop up.
The website and the app will be updated and adjusted regularly to better serve patients, Rodriguez said.
The new logo will help to connect all UCHealth hospitals, including Medical Center of the Rockies, Poudre Valley Hospital, Memorial Hospital, UCHealth Medical Group, Broomfield Hospital, Grandview Hospital and University of Colorado Hospital. Each hospital will keep its name, but UCHealth will be connected to it.
"Our research showed that no one really knew these hospitals were part of a larger system," Rodriguez said. Because of that, people may have missed out on various treatments and clinical trials
The new logo features a red "uchealth," all lowercase, underlined by an arc. Before it featured capitalized black letters.
A lot of research went into change to convey the right message, Rodriguez said.
"If you take a look at your typical health-care logo, most are big, dark blue or black and usually associated with an icon or religious icon," Rodriguez said. "Ours is intentionally different."
The lowercase symbolizes the hospital understating itself in order to focus on patient needs and the arc symbolizes the hospitals' interactions with people throughout the arc of their life, Rodriguez said.